TV guide audience deconstruction and reconstruction
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Douglas, Stephen A., Vogt, Richard
Organisations: The Douglas/Jones Group, TV Guide
Topics: Fusion and Modelling, Readers-per-copy(RPC)
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling
Audit bureau of circulations – audit program for newspaper readership studies, conducted by telephone
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Bennett, Richard, Douglas, Stephen A., Payne, John, Spittler, Jayne
Organisations: Audit Bureau of Circulations (ABC), Starcom Worldwide, The Douglas/Jones Group
How long can response rates go?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Douglas, Stephen A., Napior, David
Organisations: Roper Starch Worldwide, The Douglas/Jones Group
Topics: Response Rates
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
Frequency of reading for aia: under researched?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Frequency of Reading
Electronic measurement of print – it is 1995. where is it?
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement
To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling, Passive Measurement
SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling
AN UPDATE ON ELECTRONIC MAGAZINE AUDIENE ESTIMATES
Symposium: 1991: Hong Kong, Session 4 - Data Collection
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement