LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Editorial Research, Targetting / Segmentation
PUBLIC PLACE DISTRIBUTION; THE EFFECT ON MAGAZINE AUDIENCES OF FREE DISTRIBUTION IN SELECTED RECEPTION AREAS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Readership Model