Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects