Reach of newspaper sections : new methods, new figures
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Brennecke, Swantje, Bronner, Fred, Van Niekerk, Paul
Organisations: The Media Partnership Research, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Effective measurement by specific issue readership
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Data Collection
AS TIME GOES BY
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Laborie, Jean-Louis
Organisations: The Media Partnership Research
Topics: Inter-media Comparison