Integrating Television, Print, Internet and Consumer Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Collins, James, Doe, Pete
Organisations: Mediamark Research Inc, The Nielsen Company
Topics: Fusion and Modelling, Inter-media Comparison
Nielsen’s Panel and Census Integration Strategy
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Mazumdar, Mainak
Organisations: The Nielsen Company
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Magazine effectiveness now directly observable
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Green, Mark
Organisations: The Nielsen Company
Topics: Advertising Effects, Inter-media Comparison