Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model
The impact of online reading on traditional print media estimates
Symposium: 2003: Cambridge, Massachusetts, Session 5 - Internet Effects
Authors: Appel, Valentine, Cable, Virginia, Nunziato, Gennaro
Organisations: Consultant, The Wall Street Journal
Topics: Multi-platform Measurement, Questionnaire Design
Telf-completion questionnaires: the importance of testing (based on experience from the british nrs)
Symposium: 2001: Venice, Session 5 - Data Collection Whats New?
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: Data Collection, Questionnaire Design
Using database overlays to correct survey non-response bias
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Appel, Valentine, Cable, Virginia, Jennings, Dan
Organisations: Consultant, The Wall Street Journal
Topics: Analysis Issues, Response Rates
Equal measures : why national newspapers should be measured like magazines
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Appel, Valentine, Robinson, Thomas D
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model