Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions
Demonstrating the Value of Subscription Sources
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Becker, Risa, Galin, Mickey, Jacobs, Lori
Organisations: Gfk, Time Inc.
Topics: Business Models
3D Segment Targeting Across Markets: Behaviour, Demography and Attitudes
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Chopping, Dave, Galin, Michal, Klein, Caryn, Knauer, Thomas, Wigginton, Amanda
Organisations: Gfk, Time Inc.
Topics: Data Management Platforms, Programmatic, Targetting / Segmentation
Digital Editions: Modelling Reach and Frequency
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Agresti, Joseph, Baim, Julian, Cleveland, Britta, Cohen, Seth, Collins, James, Frankel, Martin, Greenfield, Marlene, Klein, Caryn, McDonald, Scott
Organisations: Condé Nast Publications, GfK MRI, Hearst Corporation, Meredith Corporation, Time Inc.
Topics: Fusion and Modelling, Passive Measurement
Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Beyond ‘How Many?’: Performance Drivers in Digital Issues
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gabor, Tatiana, O'Flynn, Rory
Organisations: Time Inc.
Topics: Advertising Effects, Apps – readership on, Tablets and e-readers – readership on
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects
The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
The time inc. magazine experience study
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Blyn, Barry, Frank, Betsy
Organisations: Time Inc.
Topics: Multi-platform Measurement, Quality of Reading