EFFECTS OF INTERVIEWER – BIAS ON READERSHIP CLAIMS
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Schiller, Clark, Schreiber, Robert
Organisations: Time Inc.
Topics: Fieldwork, Questionnaire Design
THE EFFECTS OF CANDOUR IN RESPONDENT INSTRUCTIONS ON OVERCLAIMING OF MAGAZINE READERSHIP
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Schiller, Clark, Schreiber, Robert
Organisations: Time Inc.
Topics: Questionnaire Design
ELECTRO-MECHANICAL DEVICES FOR RECORDING READERSHIP: A REPORT OF A DEVELOPMENT PROJECT
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Schiller, Clark, Schreiber, Robert
Organisations: Time Inc.
Topics: Fusion and Modelling, Passive Measurement