Evolving models of online audience measurement: developments since vancouver
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Are web-based exposures contaminating print media audience estimates?
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
The challenge of interactive media to conventional print measurement models
Symposium: 1995: Berlin, Session 2 - Technology
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement