Building a New Mixed Mode Cross-Platform Canadian Audience Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Chan, Peter, Williams, Don, Wood, Mark
Organisations: Amalco, TNS
Topics: Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Consumer News-Gathering in a Digital Age
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Beck, Jennie, Vir, Jason
Organisations: Kantar Media, TNS
Topics: Digital Platforms, Industry Issues