Changing demands for research
Symposium: 2007: Vienna
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: General, Industry Issues
Neuromarketing – Hype or Hope? Are there relevant consequences of the latest results of neuro sciences for media research?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Advertising Effects, General
Ad proof 1: advertising effectiveness of car campaigns
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Dierks, Sven, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Inter-media Comparison
In the calm lies the power advertising effectivness on sunday
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Braun, Michael, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Quality of Reading
A mail access panel survey on reading and reading frequency: experiences and insights
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Diitricht, Wolfgang, Pfleiderer, Rolf
Organisations: Hubert Burda Media, TNS Infratest GmbH
Topics: Frequency of Reading, Panel Research
Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement
What capi really changes
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Data Collection, Passive Measurement
THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Readers-per-copy(RPC), Validity
SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pfleiderer, Rolf, Unholzer, Gerhard
Organisations: TNS Infratest GmbH
Topics: General, Inter-media Comparison