Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation