The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Audipresse premium: using internet to measure press readership
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Néraudau, Jérôme, Saint-Joanis, Gilbert
Organisations: Audipresse, TNS Sofres
Topics: Internet (as data collection tool), Survey Descriptions