Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
In the mood: effects of the introduction of a sunday paper
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Bronner, Fred, Faasse, John
Organisations: Kobalt BV Media Services, University of Amsterdam
Topics: Newspaper Measurement