Do media and fmcg brands really differ?
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Arapovic, Natasa, Zorko, Andraz
Organisations: EPH, VALICON
Topics: Multi-platform Measurement
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Arapovic, Natasa, Zorko, Andraz
Organisations: EPH, VALICON
Topics: Multi-platform Measurement