Measuring the qualitative value of magazines
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Evans, Cynthia
Organisations: The MediaEdge, WPP, Young & Rubicam
Topics: Quality of Reading
Some further thoughts on readership and circulation
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Perry, Jane
Organisations: Young & Rubicam
Topics: Readers-per-copy(RPC)
THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading