Single source – investigating category behavior via media mix driven processes
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Chan, Fanny, Rust, Oliver, Tripathi, Praveen
Organisations: AC Nielsen - Greater China, Zenith Media Asia
Topics: Inter-media Comparison, Targetting / Segmentation
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues