As online moves towards a mass medium in the UK, what challenges does it pose to print-based media?
This paper explores the impact of the Internet on the national newspaper market in the UK. Which audiences are most affected? In the long term does this present a threat or an opportunity? How will the market change?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement