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Symposium

1981: New Orleans1983: Montreal1985: Salzburg1988: Barcelona1991: Hong Kong1993: San Francisco1995: Berlin1997: Vancouver1999: Florence2001: Venice2003: Cambridge, Massachusetts2005: Prague2007: Vienna2009: Valencia2011: San Francisco2013: Nice2015: London2017: MadridSession 1 - Adapting to Cross-Platform Moderator: Andy BrownSession 1 - Hard Choices: Can we still Afford Quality?Session 1: The Digital Advertising Ecosystem and its DiscontentsSession 2 - Cross Media Across the WorldSession 2 - Tackling Specialised Measurement Challenges Moderator: Richard SilmanSession 2: Will Readers Pay for Quality? Business Models and ThreatsSession 3 - Better Methods, Making ProgressSession 3 - Who Gets the Credit? Moderator: Gayle FuguittSession 3: Monetising EngagementSession 4 - New ways to measure the impact of print and digital campaignsSession 4 - Sales Impact Case Studies Moderator: Guy ConsterdineSession 4: Innovations in Currencies from Around the WorldSession 5 - Evolving Reader Psychology Moderator: Kate SirkinSession 5 - Feeding the machine: programmatic solutionsSession 5: Are Passive Census Measures Always Right?Session 6 - Audience Engagement: The Next GenerationSession 6: Are Online Samples and Panels Sustainable?Session 6a - Planning Beyond Exposure Moderator: Andrew GreenSession 6b - What is the Right Frequency? Moderator: Horst StippSession 6c - Viewable Impressions Moderator: John FaasseSession 7 - Hybrid Data Strategies Moderator: Josh ChasinSession 7 - NeuroscienceSession 7: Audiences San Frontieres: Evolving Approaches to Media MeasurementSession 8 - Fusions Moderator: Peter CalliusSession 8 - Stimulating Brand Conversations & Driving SalesSession 8: Attribution and Demonstrations of ROISession 9 - Insights from Mobile Moderators: Katherine Page and Marion AppelSession 9: Adapting Surveys for 21st Century Respondents and Budgets

Authors

Abgueguen, RobertAdams, SeanAgostini, Jean-MichelAgresti, JosephAhluwalia, TitooAisa, ArnaldoAlastalo, JarnoAlexandrova, MilaAllt, BrianAmand, Charles-EmmanuelAmschler, HaraldAnselmi, PaoloAntoine, JacquesAntonellis, ErinAnuszewska, IzabellaAoun, ElieAppel, MarionAppel, ValentineArapovic, NatasaArnaa, KristianArpin, DavidAshar, GitaAsquith, RichardAugemberg, KonstantinBahary, JudyBailey, JaneBaim, JulianBakker, PietBalasubramanium, V.Banik, DouglasBarker, BelindaBaron, Roger B.Bassett, DavidBassler, AlkeBasson, YvetteBates, BryanBatson, EdwinBaxter, Pamela JBaynton, PaulBeard, LouiseBeck, JennieBecker, RisaBedwell, RichardBeech, VictoriaBeeftink, BelindaBeeson, RogerBeike, PeterBelkin, MarvinBelson, WilliamBennett, RichardBennike, SigurdBermingham, JohnBerry, SheilaBesprovan, KarinaBeudert, MicheleBhargava, NehaBichisao, DinoBickel, JeffBirt, HilaryBlyn, BarryBoals, TraShawnaBoisson, GillesBolander, JimmyBoller, SusanBona, EugenioBožič Marolt, JanjaBradley, DebbieBramley, JulieBranford, ChrisBraun, MichaelBremer, JohnBrennecke, SwantjeBrink, CherylBroady Aasebø, AdinaBronner, FredBrooks, AngelaBroussard, GerardBrown, AndyBrown, JonathanBrown, MichaelBrummell, AnneBrussel, GreggBuck, S FBuhr, Jan OttoBullock, WillBurlace, WilliamBurton, JeffByfield, SheilaCable, VirginiaCade, HilaryCallewaert, GerdCallius, PeterCameron, GeneCampbell, CarrieCampbell, KevinCanayaz, MarketaCanquilhem, Jean-FrancoisCardarelli, RobertCarpenter, RonCarroll, JohnCarter, PollyChan, FannyChan, PeterChandon, Jean-LouisChandy, VargheseChaplin, JohnCharlebois, OwenCharton, FrancoisChasin, JoshChattopadhyay, ShilooChook, Paul HChopping, DaveClarke, JaneClaus, DennisCleveland, BrittaCoburn, N MCoen, Robert JCoffey, SteveCognac, BernadetteCohen, SethCole, MariaCollins, JamesCollins, JimCollins, SandraCollis, DawnConfer, MarianConsterdine, GuyCook, BillCook, VictoriaCools, BernardCorder, CliveCornish, PymCosta do Nascimento, AndréaCosta, AndreaCour, NicolasCouvreur, VeroniqueCrassweller, AnneCrisci, Maria TeresaCrivellaro, AlexandreCrundall, DavidCzaia, UweD'Amico, TedDalbard-Martin, FrancoisDanne, ChristophDavis, JennyDe Foucault, DamienDe Hond, MauriceDe Jager, DouglasDe Koning, Coen C JDe La Macorra, AliciaDe Langhe, Elisabethde Leeuw, EdithDe Montigny, MichelleDe Zúñiga, CarlosDebeer, VeroniqueDebels, MichaelDebos, LaureDeceuninck, AngieDeere, GarethDeisenberg, Anna MariaDen Boon, ArieDeniz, TonyaDenon, LilianaDiederich, MichaelDierks, SvenDiitricht, WolfgangDixon, DavidDodson, RichardDoe, PeteDonaldson, KeithDonato, PaulDorofeev, SergeyDougherty, HeatherDouglas, Stephen A.Dow, HughDraves, LindseyDrijvers, JanDrouillard, TomDuffy, MaureenDukta, SolomonDunn, ElenaDupont, FrancoiseEadie, WayneEboreime, TabuEden, DavidEdge, JustinEeckhout, LucEgen, GeirEkman, NiklasElder, AndrewEldershaw, RichardElmore, MollyElzinga, HansEngen, GeirEnglert, SherryEphron, ErwinErametsa, HarriErnst, DavidEvans, CynthiaFaasse, JohnFagot, CaroleFajfar, Damjana KocjancFarina, Maria SilviaFarrer, NeilFerguson, JulieFerrari, FlavioFetto, JohnFielding, RichardFinch, StevenFitcher, DanFlynn, PollyFoley, TimFollett, MikeFord, JimFord, KirstyFrank, BetsyFrankel, Lester RFrankel, MartinFreisner, RandyFriedenthal, JaneFuguitt, GayleFutsæter, Knut ArneGabardo, José AndrésGabor, TatianaGagen, JamesGale, SarahGalin, MichalGalin, MickeyGardiner, DeniseGarland, IanGarton, SteveGauthier, ElliottGent, NewtGentzkow, Matthew A.Ghosh, HarenGibbs, IanGimenez, LeticiaGinier, FlorenceGitschel, MatthiasGloeckler, DonGluck, AdamGodbeer, RogerGoerlich, BruceGonsalves, BruceGoodfield, BeckieGopal, KennethGorczyca, FayeGraham, BarbaraGramse, GeorgGrant, PeterGraves, FrankGray, StuartGreen, AndrewGreen, MarkGreene, DavidGreenfield, MarleneGrey, KathyGropp, MarvinGrütters, KristinaGugel, CraigGunst, BartGunzerath, DavidHague, AnitaHall, Gillian EHallemann, MichaelHännikäinen, KristinaHanrahan, JohnHansen, JochenHarris, SteveHarrison, HelenHartley, ChristinaHartman, HarmHaukatsalo, JeanHaupt, PaulHauser, DavidHåvimb, BenteHavlena, WilliamHealey, Thomas EHedler, FrankHeimann, Claude AHemming, RichardHenry, HarryHepenstall, NicolaHercock, CarinHermie, PatrickHerranz, SilviaHess, Eva-MariaHidalgo, LisaHigginbotham, JamesHighland, PeterHodgson, AdamHoffmann, JellaHolbæk-Hanssen, HelgeHolbein, Thomas JHolker, HughHolland, RogerHooge, IgnaceHoogervorst, DennisHughes, DougHunter, AnneHuzen, WalterIchac, Jean-BernardImmenroth, KarinImpedovo, DomenicoIncalcatera, TonyIsaac, GeoffIvie, George, WIvins, BobJ Van Bentum, ElisJ. Calder, BobbyJacklin, NigelJacobs, LoriJannacone, ConstantinoJansen, TonJarrett, JimJarvis, TonyJennings, DanJie, JaniceJohnson, HughJohnston, HelenJones, CeliaJones, Richard DJoyce, TimothyJulevich, DanielKalfs, NellyKapadia, BharatKaplitza, GabrieleKarnad, AshishKatz, HelenKavsek, TomazKeefe, PhilipKhanna, SanghamitraKhoon, Tan SokKilger, MaxKim, EurryKimelfeld, YaakovKissau, KathrinKlein, CarynKline, KathyKnauer, ThomasKodratoff, LaureKok, FransKoning, WilliamKourtoglou, XeniaKoval, JanelKrahn, JayneKraus, Ph.D, StephenKromann-Larsen, MortenKuijpers, VincentKulkarni, ShripadLaborie, Jean-LouisLaMontagne, TheresaLanckriet, TruiLandgrebe, Klaus PeterLandi, JeffLanghoff, PerLangschmidt, PeterLangschmidt, WallyLansloot, KoenLazarus, BabetteLe Van Truoc, OlivierLeach, FredLee-LeGassick, KelseyLee, ELeonard, MichelleLeterrier, Jean-PierreLevine, MicheleLevÍque, PascaleLichthart, BartLiebman, LeonLiimatainen, EilaLimpens, WalterLindberg, IngemarLindner, GreggLipman, AaronLipton, TamirLithner, AndersLobl, RobertoLove, KathiLuchina, MarinaLucia Lima, AnaLuck, KristinLurin, MitchLynch, KateLysaker, RichardMahoney, Kathleen P.Maireder, AxelMakely, RMalik, MarjoMallett, DanielMalthouse, Edward C.Mandel, IgorMarks, RichardMaroney, DenmanMarsh, PamelaMartinez, MarjoMarx, Jean-LouisMasson, Peter JMatej MrevljeMath, AndrasMattlin, Jay A.Matuk, RajMaxwell, ChadMazumdar, MainakMcCullough, WalterMcDonald, ColinMcDonald, ScottMcDonald, SimonMcGarrigle, AndreMcGlathery, Donald GMcKenna, W JMcLaren, MarkMcLeary, RogerMcLellan, IainMcMahon, LizMcNair, IanMcPheters, RebeccaMeagher, John FMehta, HemantMeier, ErhardMeierhoefer, CameronMejica, FrancisMelbye, PaulMelton, EricMerchant, KatyMileto, DimasMiller, ChristineMilligan, LizMillman, SteveMinghuang ZhangMinter, ChristopherMitchell, DawnMoilanen, PerttiMoira WegnerMonk, DonaldMoorthy, RaviMoreau, AntoineMorgan, GaryMorgan, RoyMorgan, TomMortensen, Peter SMoses, ElissaMozic, DejanMuller-Veeh, DieterMunn, MarkMurnane, BobMuthuraman, SunderNapior, DavidNawathe, NikhilNelissen, P L CNéraudau, JérômeNielsen, TrineNunziato, GennaroO'Flynn, RoryO'Sullivan, NoelOkauchi, ShinichiroOlesen, Gitte ElkærOlson, JennieferOlsson, JohannaOpfer, GundaOppenheim, EllenOsius, IsobelOverell, SimonOvery, PeterØstnes, TorePage, GrahamPage, KatherinePaic, MarioParodi, AlanPawlak, JaroslawPayne, JohnPeacock, JamesPecjak, FrankPeeters, IlsePeeters, StefaanPellegrini, PasqualePellegrini, PatPérié, PhilippePerjés, TamásPerry, JanePetric, IrenaPfleiderer, RolfPhansalkar, AmitPhilport, JoePincott, GordonPingitore, GinaPinnell, JonPishke, OliverPittsinger, MatthewPlakoris, NickPollak, GeraldPollard, LisaPoltorak, MalgorzataPonomarev, AndreyPorati, AnnaPowell, KellyPuggaard, BeritPuliyel, ThomasPusler, MichaelQuatresooz, JeanRaes, YasmineRaimondi, DinaRandrup, RolfRanta, JukkaRauva, KatiRead, DougReggimenti, MarkReigber, DieterReynolds, ChristopherRichard, AdamRing, KarenRitter, GabrieleRob YoungRobinson, LynneRobinson, Thomas DRogers, BruceRogers, JudyRolfe, GuyRomano, Jo-AnnRomer, EllenRoss, RaymondRothermundt, Hans - JurgenRothman, JamesRovitzky, AlanRozas, Juan CarlosRust, OliverRuttul, DainaRyan, MichaelSaint-Joanis, GilbertSalakari, TomiSamuels, GabeSamuels, JohnSandstrom, MorganSandvik, IngvarSantini, GillesSattar Babar, AbdulScheler, Hans-ErdmannSchiller, ClarkSchmerber, Jean-MatthieuSchmutz, BrunoSchmutz, ReneSchneller, JohannesSchreiber, RobertSchut, KarinScott, DougScott, SueSeason, ClarissaSeccombe, HowardSeijo, ToniSeisto, AnuSelman, EliasSen, SandipanSethi, AshokSeveno, StanislasShchipkov, VladimirShepherd-Smith, NeilShields, BrianShiffman, DavidShullman, RobertSilman, RichardSimpson, LeeSinha, AshutoshSirkin, KateSivaraman, MargasserySkrapits, MikeSlaten, JanaSmallwood, BradSmart, JohnSmekal, VitSmit, PietSmith, AlanSmith, JulianSmollens, SusanSoels, BartSoethof, CorinaSolomon, JessieSoong, RolandSoukhareva, JuliaSpackman, NigelSpaeth, JimSpeetzen, RolfSpittler, JayneSpohrer, MichaelSpringmaan, EvaSreyamskumar, M.V.Stamp, RebeccaStaplehurst, SimonStien, Michael GStipp, HorstStocks, JohnStoppelman, BennoStrauss, NatalieStroeven, RonSudhir, DSuer, DickSullivan, TerrySumner, PaulSvanfeld, StefanSwallen, JonathanSwan, KarenSwift, KarenSylvester, AliceTaconet, AntoineTakanen, MarkkuTalwar, VishikhTan, ZhiWeiTansey, PeterTarrant, MarcusTchaoussoglou, CostaTennstadt, FriedrichTerhanian, GeorgeTerlizzi, NickTernat, FranckTerry, KateTessier, AlainThadani, RameshThomas, JudyThomas, RandallThompson, IvorThompson, KevinThomson, SteveThundathil, TomsonThurich, ArneThurman, NeilTimberlake, John BTodd, PeterTonelli, GiovanniTorrieri, AnthonyTraub, JaneTrentham, CharleneTripathi, PraveenTruchot, DidierTurner, DeniseTwyman, TonyUnderwood, GeoffreyUnell, PatrikUnholzer, GerhardUyenco, BethVagg, TrevorVan Belleghem, StevenVan Boxem, GeertVan Den Berg, VincentVan den Haute, FrancisVan Der Noort, WimVan der Steichel, AntoonVan Goethem, RubenVan Loon, EdithaVan Meerem, LeendertVan Niekerk, PaulVan PodbereskyVan Staveren, MartinVan Tulder, JohanVan Veenendaal, DoranVan Velthoven, StephanVan Vliet, Joop LVan Westerhoven, EmileVannini, LucaVeith, ValerieVenter, CasperVerdin, PabloVerhulst, EnricoVinson, MichaelVir, JasonVisintini, GiorgioVogel, FrankVogel, JudyVogt, RichardVorster, HansVriens, MarcoWakim, AlexWaldeck, JenniferWalker, ArianneWalker, BobWalsh, PeterWalshe, TaniaWalstra, BoukeWalter, MichaelWangard, UrsulaWare, Britta C.Warrens, RobertWeibel, ErwinWeinblatt, LeeWeiss, CaraWeiss, Melville JWendt, FriedrichWenzel, WilfriedWhite, AlanWhite, BrendaWhite, HeatherWhite, HughWhitley, EdwardWhitney, AndrewWicken, GeoffWiegand, JurgenWigginton, AmandaWilcox, SteveWild, PeterWilliams, DonWilloth, ScottWilson, RichardWilson, William JWindle, RichardWirth, NorbertWithers, HastingsWitten, SteveWong, JeanWood, LeslieWood, MarkWright, IanWyman, RobertYamaki, ToshioYing, ShenYssel, GertZack, BarbaraZak, MaggieZarnitz, KerryZaucha, BarbaraZorko, Andraz

Organisation

Topics