Media research: a publisher’s expectations
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Coburn, N M
Organisations: Caxton Limited
Topics: General
A suggestion from India
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Sivaraman, Margassery
Organisations: Times of India Group
Topics: General
The way ahead – a British view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Burton, Jeff
Organisations: Birds Eye Foods Limited
Topics: General
The way ahead – An american view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Schreiber, Robert
Organisations: Sports Illustrated
Topics: General
Reading and ‘readership’ – can the correlation be improved?
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General, Readership Model
What the agency and the advertiser want
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Nelissen, P L C
Organisations: Research en Marketing bv
Topics: General
From product usage data to a description of the readers in lifestyle terms
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation
Qualitative data on readership: psychographics as a marketing and media planning tool
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Targetting / Segmentation
Making international comparisons
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Masson, Peter J
Organisations: Scientific American
Topics: Targetting / Segmentation
Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation