Simulating readership data surveys in Great Britain – a review of current practices
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Bermingham, John
Organisations: BMRB International
Topics: Fusion and Modelling
Ascription in magazine audience research
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Martin
Organisations: City University of New York/SMRB
Topics: Fusion and Modelling
The use of the gamma model to estimate magazine issue accumulation
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Frankel, Lester R
Organisations: Audits & Surveys
Topics: Fusion and Modelling
A multi-national reach and frequency comparison
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Lee, E, Liebman, Leon, Makely, R
Organisations: Interactive Market Systems Inc.
Topics: Fusion and Modelling
A user view of coverage build-up, ultimate reach and model differences
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Carpenter, Ron, Thomas, Judy
Organisations: The Observer, Times Newspapers
Topics: Fusion and Modelling
Mathematics – were my early schooldays wasted?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Sullivan, Terry
Organisations: Holborn Research Services
Topics: Fusion and Modelling
Respondent probability models – a fatal flaw?
Symposium: 1981: New Orleans, Session 6 - Data manipulation: reach and frequency models
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
A reader is a reader – or is she?
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Beudert, Michele
Organisations: Mediamark Research Inc
Topics: Quality of Reading
The value of media exposures
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading