Calibrating quality of reading
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Quality of Reading
Reader attitudes and expectations
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research, Quality of Reading
Some measurement of reading quality
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Quality of Reading
Some thoughts abaut readership research and frequency
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Frequency of Reading
Frequency scales in Germany
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Scheler, Hans-Erdmann
Organisations: Media-Micro-Census GmbH
Topics: Frequency of Reading
A comparison of verbal and numerical frequency scales
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Frequency of Reading
Frequency scales and their use
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Frequency of Reading
Frequency of reading – Allens Bach’s point of view
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Frequency of Reading
Looking back at UK frequency scale development
Symposium: 1981: New Orleans, Session 4 - Frequency scales: their design and application
Authors: Brown, Michael
Organisations: Consultant
Topics: Frequency of Reading
The effects of changing the filter
Symposium: 1981: New Orleans, Session 3 - Filters, visual aids and rotation
Authors: Denon, Liliana
Organisations: Analisi e Ricerche
Topics: Questionnaire Design