A note on replication and recency
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Model Bias, Readership Model
The level of magazine reading
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Validity
Telescoping: the skeleton in the recent reading closet
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Validity
Canada – the print measurement bureau
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Vorster, Hans
Organisations: Comac Communications
Topics: Survey Descriptions
Multi-media research in the Netherlands
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
The methodological evolution of the Swiss multi-media survey (MMS)
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
Norway: the development of industry surveys of consumer media
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Organisations: Per Langhoff
Topics: Survey Descriptions
Current practices in Denmark
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Organisations: Sigurd Bennike
Topics: Survey Descriptions
Current practices in Finland
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions