The ARF comparability study
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Topics: Survey Descriptions, Validity
Validating the recency and through-the-book techniques
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Hansen, Jochen, Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Survey Descriptions, Validity
The ARF comparability study
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Chook, Paul H
Organisations: Ziff-Davis Publishing Company
Topics: Survey Descriptions, Validity
Evaluating alternative questioning procedures for estimating audiences
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Wilson, William J
Organisations: Starch INRA Hooper Inc.
Topics: Questionnaire Design
A comparison of recency average issue readership with recognition levels in the medical press
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Twyman, Tony
Organisations: Research Bureau Limited
Topics: Readership Model
Why not more use of recognition?
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Moira Wegner
Organisations: Market Research Africa
Topics: Readership Model
A study of overclaiming readership using a recent reading technique
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Schiller, Clark
Organisations: Time Inc.
Topics: Readership Model
A possible link between readership and circulation
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model, Reliability, Validity
Circulation and readership: tried analysis
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lindberg, Ingemar
Organisations: Testologen AB
Topics: First Reading