From product usage data to a description of the readers in lifestyle terms
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation
Qualitative data on readership: psychographics as a marketing and media planning tool
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Jannacone, Constantino
Organisations: Corriere della Sera
Topics: Targetting / Segmentation
Making international comparisons
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Masson, Peter J
Organisations: Scientific American
Topics: Targetting / Segmentation
Focusing on the consumer
Symposium: 1981: New Orleans, Session 7 - How readers can be classified and described
Authors: Lindberg, Ingemar, Masson, Peter J
Organisations: Scientific American, Testologen AB
Topics: Targetting / Segmentation