HOW ARE WE DOING? THE SYMPOSIUM AS CONTINUUM

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HOW ARE WE DOING? AN ADVERTISER’S VIEWPOINT

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HOW ARE WE DOING? AN AGENCY VIEWPOINT

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HOW ARE WE DOING? A PUBLISHER’S VIEWPOINT

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MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH

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APPLES AND READERSHIP – FOR PUBLISHERS

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EDITORIAL RESEARCH ON A SYNDICATED BASIS

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ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD

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PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS

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HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING

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