THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling
A COMPARISON OF REACH AND FREQUENCY ESTIMATES: SINGLE VERSUS DUAL INTERVIEW APPR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Frankel, Martin, Richard, Adam
Organisations: Bernard Baruch College, City University of New York, Simmons Market Research Bureau
THE AG.MA MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Wendt, Friedrich
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling, Readership Model
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
CLUSTERING TECHNIQUES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Santini, Gilles
Organisations: IMS France
Topics: Analysis Issues
AN APPROACH TO A MAGAZINE AUDIENCE PREDICTION MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Agostini, Jean-Michel, Boisson, Gilles
Organisations: Intermarco-Conseil
Topics: Fusion and Modelling
AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Analysis Issues
INTERNATIONAL DATA BASE QUALITY CO NTROL AND REPORTING STANDARDS : GOALS FOR THE ’80s
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Liebman, Leon
Organisations: Interactive Market Systems Inc.
Topics: Analysis Issues, Industry Issues
THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Quality of Reading
MEASURING QUALITATIVE ASPECTS
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Quality of Reading