Checking the validity of readership measures
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Agostini, Jean-Michel
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Validity
Programme journals – a validation study
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Ryan, Michael
Organisations: Consultant
Topics: Validity
Recent reading and recogniton experiments for sunday newspapers and their supplements
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Cornish, Pym, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Validity
New approach to readership surveys – the media scanner
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: De Hond, Maurice, Huzen, Walter
Organisations: Hillen & Huzen BV, Interview NSS
Topics: First Reading, Survey Descriptions
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
Magazine readership and its measurement in 1983
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Readership Model
From far-fetched ideal to pratical usefulness: towards a better definition of readership
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Tchaoussoglou, Costa, Van Vliet, Joop L
Organisations: Cebuco, RTV-Combinatie
Topics: Readership Model
The formulation of readership survey objectives
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Readership Model
How copies produce audience: the dynamic model
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Douglas, Stephen A.
Organisations: Newsweek
Topics: Readership Model