Comparative methodologies and major changes since New Orleans
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Meagher, John F
Organisations: Irish Marketing Surveys Ltd
Topics: Survey Descriptions
Readership surveys in France: a brief history from 1957 to 1983
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Antoine, Jacques
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Survey Descriptions
German readership research from New Orleans to Montreal: small steps or a giant stride?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Survey Descriptions
The British national readership survey since New Orleans
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Todd, Peter
Organisations: JICNARS - see also NRS Ltd
Topics: Survey Descriptions
Changes in the Dutch national readership survey (1)
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: J Van Bentum, Elis
Organisations: NOP (Dutch National Readership Survey Foundation)VU Free University
Topics: Survey Descriptions
Changes in the Dutch national readership survey (2)
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Stoppelman, Benno
Organisations: Marketing Research Group V.N.U./United Dutch Publishing Company
Changes in the Simmons study of media and markets
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Survey Descriptions
What happened when Australian’s no 1 magazine changed from a weekly to a monthly?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: McNair, Ian
Organisations: McNair Anderson Associates Pty Ltd
Topics: Readership Model, Survey Descriptions