Validity? What is it?
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Monk, Donald
Organisations: Canadian Facts
Topics: Validity
Checking the validity of readership measures
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Agostini, Jean-Michel
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Validity
Programme journals – a validation study
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Ryan, Michael
Organisations: Consultant
Topics: Validity
Recent reading and recogniton experiments for sunday newspapers and their supplements
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Cornish, Pym, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Validity
New approach to readership surveys – the media scanner
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: De Hond, Maurice, Huzen, Walter
Organisations: Hillen & Huzen BV, Interview NSS
Topics: First Reading, Survey Descriptions
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity
THE AUDIENCE LEVELS PRODUCED BY THE “CLAIMED FIRST TIME READING” METHOD
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Douglas, Stephen A., Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity