THE EFFECT OF PERMUTATIONS IN THE ORDER OF PRESENTATION OF MAGAZINES
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Ichac, Jean-Bernard
Organisations: J Walter Thompson
Topics: Questionnaire Design
ROTATION EFFECTS IN SOUTH EAST ASIA
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Minter, Christopher
Organisations: SRG
Topics: Questionnaire Design
ANALYSIS OF READERSHIP LEVELS BY AGE OF ISSUE
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
THE EFFECT OF AGE OF ISSUE AND ORIGIN OF COPY ON READERSHIP RESULTS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model
PUBLIC PLACE DISTRIBUTION; THE EFFECT ON MAGAZINE AUDIENCES OF FREE DISTRIBUTION IN SELECTED RECEPTION AREAS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Readership Model