MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues
APPLES AND READERSHIP – FOR PUBLISHERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Consterdine, Guy
Organisations: International Thomson Publishing Ltd
Topics: Analysis Issues, Editorial Research
EDITORIAL RESEARCH ON A SYNDICATED BASIS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research
ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison
PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Jannacone, Constantino
Organisations: Rusconi Editore
Topics: Inter-media Comparison
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison