RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Validity
MAGAZINE ISSUE AGE IN PUBLIC PLACES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity
SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity
A CASE STUDY ILLUSTRATING THE OBJECTIVES AND PERSPECTIVES OF FUSION TECHNIQUES
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Antoine, Jacques
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Fusion and Modelling
HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Van Westerhoven, Emile
Organisations: Interview NSS
Topics: Data Collection, First Reading, Survey Descriptions
ARE ALL THOSE CALL-BACKS REALLY NECESSARY?
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Frankel, Lester R, Vorster, Hans
Organisations: RSMB Audience Research Ltd, Totum Audits & Surveys Inc.
Topics: Response Rates
INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Abgueguen, Robert
Organisations: SOFRES
Topics: Questionnaire Design, Readership Model, Survey Descriptions
GERMAN MEDIA ANALYSIS – CHANGES IN METHODOLOGY IN THE QUESTIONING FOR MAGAZINES AND THE RESULTS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Hess, Eva-Maria
Organisations: Media Markt Analysen
Topics: Questionnaire Design, Readership Model
THE RELATIONSHIP BETWEEN THE DURATION OF THE PMB INTERVIEW AND A NUMBER OF FACTORS DETERMINING THE ‘QUALITY’ OF RESPONSE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Fieldwork