UK DEVELOPMENT WORK ON DIARY PANELS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Beeson, Roger, Dodson, Richard
Organisations: Lonsdale Advertising
Topics: Data Collection, Panel Research
INTERVIEWING AND READERSHIP – SOME THINKING BEHIND THE EXTENDED MEDIA LIST DESIGN
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Questionnaire Design
HANDLING CHANGE IN A CONTINUOUS SURVEY: JICNARS EXPERIENCE WITH THE EML AND GROUPED TITLES
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Rothman, James
Organisations: JICNARS - see also NRS Ltd
Topics: Industry Issues, Questionnaire Design
THE EXTENDED MEDIA LIST – GROUPED TITLES, NO MASTHEADS
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Questionnaire Design
CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Analysis Issues, Questionnaire Design
REPLICATING THE EML EXPERIMENTS IN INDIA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Questionnaire Design
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
VALIDATING THE FIRST TIME READ YESTERDAY METHOD
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walstra, Bouke
Organisations: B V Weekbladpers
Topics: First Reading, Validity
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Opfer, Gunda
Organisations: GETAS Gesellschaft für angewandte Sozial-psychologie mbH
Topics: First Reading, Validity