VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
VALIDATING THE FIRST TIME READ YESTERDAY METHOD
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walstra, Bouke
Organisations: B V Weekbladpers
Topics: First Reading, Validity
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Opfer, Gunda
Organisations: GETAS Gesellschaft für angewandte Sozial-psychologie mbH
Topics: First Reading, Validity
WAYS OF MEASURING OVERCLAIMING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Model Bias, Validity
COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Vorster, Hans
Organisations: Totum Audits & Surveys Inc.
Topics: Readership Model
CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Model Bias, Readership Model
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity
MAGAZINE SOURCING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walsh, Peter
Organisations: Frank Small & Associates
Topics: Model Bias, Validity
A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Survey Descriptions
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Readership Model, Survey Descriptions