INTERVIEWING AND READERSHIP – SOME THINKING BEHIND THE EXTENDED MEDIA LIST DESIGN
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Questionnaire Design
HANDLING CHANGE IN A CONTINUOUS SURVEY: JICNARS EXPERIENCE WITH THE EML AND GROUPED TITLES
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Rothman, James
Organisations: JICNARS - see also NRS Ltd
Topics: Industry Issues, Questionnaire Design
THE EXTENDED MEDIA LIST – GROUPED TITLES, NO MASTHEADS
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Questionnaire Design
CHANGES IN THE MAGAZINE PRE-CHOICE QUESTION MODEL IN THE 1985 AWA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Analysis Issues, Questionnaire Design
REPLICATING THE EML EXPERIMENTS IN INDIA
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Questionnaire Design