DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langhoff, Per
Organisations: IFK - Instituttet for Kommuikasjon a.s.
Topics: Readership Model, Survey Descriptions
HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Reliability, Validity
RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Validity
MAGAZINE ISSUE AGE IN PUBLIC PLACES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity
SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity