Research for Intermedia Decision Making
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Haukatsalo, Jean, Liimatainen, Eila
Organisations: Dagmar OY, Finnpanel OY
READERSHIP SURVEY ENRICHMENT
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Aisa, Arnaldo
Organisations: ISPI Technical Committee
Topics: Inter-media Comparison
THE MULTIMEDIA SURVEY: A CHALLENGE OR JUST AN EXPERIMENT?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bona, Eugenio
Organisations: Armando Testa Spa
Topics: Inter-media Comparison, Panel Research
FUSION – AN OVERVIEW BY AN OUTSIDE OBSERVER
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Fusion and Modelling
A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling
ARE INTERVIEWS TOO LONG?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
A CASE STUDY ILLUSTRATING THE OBJECTIVES AND PERSPECTIVES OF FUSION TECHNIQUES
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Antoine, Jacques
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Fusion and Modelling