USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Analysis Issues, Quality of Reading
MAGAZINE PAGE EXPOSURE IN ITALY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Denon, Liliana, Porati, Anna
Organisations: Analisi e Ricerche, Reader's Digest Association
Topics: Page Exposure
THE MEASUREMENT OF MAGAZINE PAGE EXPOSURES
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Page Exposure
THE EFFECTS ON QUALITATIVE DATA ON ISSUE SPECIFIC RESEARCH
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Simpson, Lee
Organisations: Maclean Hunter
Topics: Quality of Reading, Readership Model
AD RECOGNITION AND CINDERELLA’S LOST SLIPPER
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Tchaoussoglou, Costa
Organisations: Cebuco
Topics: Page Exposure
SECOND THOUGTHS ON VALIDATION
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading, Readership Model, Validity
YARDSTICKS FOR EXPOSURE QUALITY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Speetzen, Rolf, Wangard, Ursula
Organisations: Axel Springer Verlag AG, Doyle Dane Bernbach GmbH
Topics: Quality of Reading