ELECTRONIC MEASUREMENT OF MAGAZINE AUDIENCES
Symposium: 1988: Barcelona, Session 10 - Electronic measurement of magazine audiences
Authors: McKenna, W J
Organisations: William McKenna & Associates Inc
Topics: Passive Measurement
THE MAGAZINE METER – 1995 : A REPORT OF THE WATCH METER SYSTEM
Symposium: 1988: Barcelona, Session 10 - Electronic measurement of magazine audiences
Authors: Douglas, Stephen A., Weinblatt, Lee
Organisations: The Douglas/Jones Group, The Pre-Testing Company
Topics: Passive Measurement
THE USE OF SELF-COMPLETION MEDIA QUESTIONNAIRES AMONG THE SPECIAL AUDIENCE OF THE MEDICAL PROFESSION
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Data Collection, Targetting / Segmentation
THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Langschmidt, Wally
Organisations: Consultant
Topics: Readers-per-copy(RPC), Readership Model, Reliability
COMMUNICATION CHANNELS BETWEEN RESEARCHERS AND RESPONDENTS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Rothman, James
Organisations: JICNARS - see also NRS Ltd
Topics: Data Collection, Reliability
THE EFFECT OF ANSWER CATEGORIES ON AVERAGE ISSUE SCORES
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Landgrebe, Klaus Peter
Organisations: Marktforscher BVM
Topics: Questionnaire Design
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
ADAPTING THE SOUTH AFRICAN – ALL MEDIA AND PRODUCTS SURVEY- (AMPS) TO THE REQUIREMENTS OF USER
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Yssel, Gert
Organisations: SAARF
Topics: Industry Issues, Readers-per-copy(RPC), Survey Descriptions
INCREASING DATA COLLECTED IN READERSHIP SURVEYS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Jacklin, Nigel, Ryan, Michael
Organisations: Consultant, RSL - Research Services Ltd
Topics: Data Collection, Targetting / Segmentation