THE ART OF MODELS – ASCRIPTION IN GERMANY
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Fusion and Modelling
A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Sinha, Ashutosh, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling
VALIDATION OF DATA FUSION TECHNIQUES: WHAT CAN STATISTICAL THEORY DO FOR US?
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
READERSHIP AND LIFESTYLE SURVEYS
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Anselmi, Paolo
Organisations: Eurisko Spa
Topics: Targetting / Segmentation
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation
NOT LOOSING SIGHT OF THE FOREST
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Validity
IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation
THE SALZBURG YARDSTICKS FOR EXPOSURE QUALITY – A DIFFERENT EXPERIENCE
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Beike, Peter
Organisations: Die Zeit
Topics: Targetting / Segmentation
A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Quality of Reading
QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Quality of Reading