ELECTRONIC MEASUREMENT OF MAGAZINE AUDIENCES
Symposium: 1988: Barcelona, Session 10 - Electronic measurement of magazine audiences
Authors: McKenna, W J
Organisations: William McKenna & Associates Inc
Topics: Passive Measurement
THE MAGAZINE METER – 1995 : A REPORT OF THE WATCH METER SYSTEM
Symposium: 1988: Barcelona, Session 10 - Electronic measurement of magazine audiences
Authors: Douglas, Stephen A., Weinblatt, Lee
Organisations: The Douglas/Jones Group, The Pre-Testing Company
Topics: Passive Measurement