THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Coen, Robert J
Organisations: McCann - Erickson Worldwide
Topics: Advertising Effects, General
READERSHIP RESEARCH AND USERS’ NEEDS IN THE ITALIAN MEDIA SITUATION
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Jannacone, Constantino
Organisations: ERCOM Srl
Topics: Survey Descriptions
RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: General, Industry Issues
COMMENTS ON ROGER GODBEER’S PAPER
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Schreiber, Robert
Organisations: Consultant
Topics: General, Industry Issues
WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Thomas, Judy
Organisations: D'Arcy Masius Benton & Bowles
Topics: General, Industry Issues
FORCING EUROPEAN UNITY
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Masson, Peter J
Organisations: Massons
Topics: Survey Descriptions