PRINT MEDIA IN A CHANGING MEDIA WORLD: CHANGES IN TIME SPENT WITH DIFFERENT MEDIA IN FINLAND IN THE 80’S
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Erametsa, Harri
Organisations: Suomen Gallup OY
Topics: Inter-media Comparison
TAKING ACCOUNT OF THE TIME FACTOR
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
HOW QUALITY SUNDAY NEWSPAPERS ARE READ
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Hall, Gillian E
Organisations: The Daily Telegraph
Topics: Newspaper Measurement, Sections Readership
MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: Survey Descriptions, Targetting / Segmentation
RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Dodson, Richard
Organisations: Telmar
Topics: Survey Descriptions, Targetting / Segmentation
TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Khanna, Sanghamitra, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Survey Descriptions, Targetting / Segmentation