RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Readers-per-copy(RPC), Readership Model, Validity
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)
THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Walsh, Peter
Organisations: Kenning Australia Pty Ltd
Topics: Readers-per-copy(RPC), Readership Model