A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Quality of Reading
QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Quality of Reading
THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Quality of Reading
EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Lurin, Mitch
Organisations: Ladies Home Journal
Topics: Advertising Effects, Editorial Research, Targetting / Segmentation
THE EDITORIAL ENVIRONMENT CONTROVERSY
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Advertising Effects
READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading
MPX, READING DAYS AND PAGE TRAFFIC
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Page Exposure, Quality of Reading
THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading