READERSHIP AND LIFESTYLE SURVEYS
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Anselmi, Paolo
Organisations: Eurisko Spa
Topics: Targetting / Segmentation
USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation
NOT LOOSING SIGHT OF THE FOREST
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Validity
IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation
THE SALZBURG YARDSTICKS FOR EXPOSURE QUALITY – A DIFFERENT EXPERIENCE
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Beike, Peter
Organisations: Die Zeit
Topics: Targetting / Segmentation