INTERNATIONAL PRINT RESEARCH: THE FAR HORIZON
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Thomas, Judy
Organisations: DMB&B
Topics: General
LINGUA FRANCA: YOU MUST BE JOKING
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: General, Readership Model
HARMONISATION OF DEMOGRAPHICS IN EUROPE
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Bates, Bryan
Organisations: ESOMAR
Topics: General, Targetting / Segmentation
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: General, Survey Descriptions
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation
SEGMENTING THE MEDIA AUDIENCE: THE BOURDIEU APPROACH
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Organisations: Suomen Gallup OY
Topics: Targetting / Segmentation
THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Donato, Paul
Organisations: SMRB
Topics: Quality of Reading, Questionnaire Design
A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison