PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: Advertising Effects, Inter-media Comparison
THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects, Inter-media Comparison
MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling
NEW EXPERIENCES WITH MERGING IN ITALY
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Farina, Maria Silvia
Organisations: DOXA Institute
Topics: Fusion and Modelling
FUSING A STATIC WITH A CONTINUOUS DATABASE: THE TGI/BARB EXPERIENCE
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Bedwell, Richard
Organisations: BMRB International
Topics: Fusion and Modelling
SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling
AUDIENCE ACCUMULATION MODELS: A FRAMEWORK FOR A THEORETICAL APPROACH
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
RESPONSE RATES: A MULTI-NATIONAL PERSPECTIVE
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates
FACTORS WHICH AFFECT RESPONSE RATES IN COMPLEX MEDIA SURVEYS
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Donato, Paul
Organisations: SMRB
Topics: Response Rates