THE GEODEMOGRAPHICS OF RESPONSE TO A MAIL SURVEY
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Response Rates
USING MULTIPLE MEDIA TO MAXIMISE RESPONSE RATES
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Data Collection, Response Rates
RESPONSE RATE TRENDS IN BRITAIN
Symposium: 1991: Hong Kong, Session 6 - Response Rates
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Response Rates
DOES THE FIRST READING YESTERDAY MODEL ADDRESS THE CENTRAL MEASUREMENT PROBLEM?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Walsh, Peter
Organisations: Media Research Bureau, Australia
Topics: First Reading
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
PROBLEMS AT THE INTRODUCTION OF CATI/FRY IN DENMARK
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: First Reading
READING AND RE-READING
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Parodi, Alan
Organisations: Credome
Topics: First Reading, Readership Model
THE DEMAND FOR EXTRA DATA: HOW DIRECT ENTRY CAN HELP
Symposium: 1991: Hong Kong, Session 4 - Data Collection
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Passive Measurement
USING CATI IN SWITZERLAND
Symposium: 1991: Hong Kong, Session 4 - Data Collection
Authors: Wild, Peter
Organisations: WEMF, REMP
Topics: Data Collection